The crisis generated as a result of a post denouncing the manipulation fotoperiodística the newspaper El Mundo has been maintained in a Kafkaesque but clever (worthy of study) by its visible face, Pedro J Ramirez. For those who do not know if the link above says it all. Reactions to the blog turned into tag # pedrojETA Trending Topic. So we have all the ingredients to be considered that there was a PR crisis that the company had to manage. Given this situation, follow five basic steps:
Find out the origin
Getting the chip honesty
Maintain two-way communication
And that’s what made the director of the newspaper. And if we’re talking about a book since, despite regular follow recipes, this time chose to take the 4th point and rotate it like a sock, which is the most spectacular part of the affair. How is that? Perhaps some examples follow.
Inditex and exploited labor
A few weeks ago I broke the face of news that the PR of Inditex of its products was manufactured by exploited workers. The company showed concern and was quick to correct that problem, you did not know (mmm, respected point 2?). Suppose you had said “this has always been the case and because of this that people can earn a living honestly and we can wear clothes at low prices.” That would turn into an exercise in point 4 of strong commitment and unpredictable consequences.
We can continue with other examples in this blog
The two sides of the coin of the crisis
Españolito that Vienna
the world has Guardea God.
one of the two Españas
the heart must helarte
The peculiarity of this crisis is that consumers felt outraged. On the contrary, the medium has the full complicity of the consumer in the matter. And talking of the two Spains and the medium is doctrinaire leader of one of them, so that the other is the Spain of which the tweets. And as long as they fight, they do talk about different things.
The position of the critical
There are partial aspects of reality that severed the joint deform the meaning of events.
Critics spoke of journalistic ethics. The newspaper claimed that deceives its readers, who brainwashed every day without being aware of it. To take a picture and cut it into pleasure is like taking a sentence and cut it to pleasure (something in which the newspaper already has experience). That this is a pwned as a farmhouse and the newspaper would have to drop our heads in shame for being so uninformed and your readers can not continue to rely on what it says.
The position of the medium
Next the invention will Statesmen cheap lies, putting the blame upon the nation That is attacked, and every man will be glad conscience-soothing falsities of thoose, and will diligently study them, and refused to examine in refutations of them, and I will Thusis by and by convince Himself That the war is just, and will thank God for the better sleep after I enjoy this process of Grotesque Self-Deception
The half-speaking mission. And his mission is to inform, but to lead the ongoing war between the two Spains, with a selection of information, holders, covers, throwing slogans, scoring strategies and unifying standards of thought and action. Therefore, this case of violation of journalistic ethics is, in the words of the director’s own rating: “The Pulitzer.” In other words, says a contributor to The World in this post. What at first seems a daring escape forward, it was a strategy that we expect (that I can say now, at last ball in first half I was surprised). We are talking about a leader without discussion, without having to shrug in the face of any crisis and that the only thing that can happen with this is get more strengthened. He claimed to have won more than 1,000 supporters in the few days it lasted.
For him, the image was clear and clear slogan:
“We believe that the banning of the left abertzable by way of charges of terrorism and condemn the politicians who are not skilled enough to outlaw them and the judges were so unfair as to leave them participate in democracy. “Even in a photo showing three letters.
Sure, the Pulitzer